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Building a CRM Roadmap

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

Abstract

Establishing a well-considered, thoughtful plan for implementing a CRM program can help you strike the best balance between your organization’s priorities and initiatives and the needs and preparedness of different departments. A haphazard, unplanned implementation can result in disjointed business processes, dissatisfied employees, and excessive implementation costs. When it comes to planning your CRM program, “An ounce of prevention is worth a pound of cure.”

Keywords

Business Process Customer Service Phase Approach Forecast Management Sales Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Scott Kostojohn, Mathew Johnson, and Brian Paulen 2011

Authors and Affiliations

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

There are no affiliations available

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