Plan, Fail, Iterate, Succeed

Failing to Plan Is a Plan to Fail
  • Michelle Accardi-Petersen


Some think that agile means not having a plan, but that is the same as saying that the marketing or sales person pursuing Sam (from Green Eggs and Ham) is not persistent. Not so coincidentally, agile is based on persistence and, most importantly, planning; perhaps just not in the typical areas you might think. Unlike more traditional approaches to project management or any task methodology you might adopt, agile methodology may not come into the project with neatly aligned objectives and requirements, but you still must plan. This includes what your project management governance model will be, who you will have on your program leadership team, and how you will interface with your stakeholders to get their buy-in along the way. This takes planning, but unlike in-depth requirements gathering for a product, the planning required in agile is program planning.


Marketing Strategy Target Market Loyalty Program Marketing Program Personal Selling 
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  1. 1.
    Ambler, Scott W., 2009 Agile Project Initiation Survey. Used with permission.Google Scholar
  2. 2.
    Conference Board, “What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media,” 2008.Google Scholar

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© CA Technologies 2011

Authors and Affiliations

  • Michelle Accardi-Petersen

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