Exploring the Freemium Model with In-App Purchase

  • Dave Wooldridge
  • Michael Schneider

Abstract

In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iOS apps opened up a new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as premium features or additional game levels—all within your app.

Keywords

Nickel Banner Hate 

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Copyright information

© Dave Wooldridge, with Michael Schneider 2011

Authors and Affiliations

  • Dave Wooldridge
  • Michael Schneider

There are no affiliations available

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