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Your iOS App Is Your Most Powerful Marketing Tool

  • Dave Wooldridge
  • Michael Schneider

Abstract

Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app’s design is a critical component to success. In this chapter, I’ll reveal some useful tips for prototyping, creating eye-catching app icons, crafting an intuitive UI, and designing for multiple iOS device targets.

Keywords

Custom Interface Paper Prototype Rejection Letter Interface Builder Icon Design 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Dave Wooldridge, with Michael Schneider 2011

Authors and Affiliations

  • Dave Wooldridge
  • Michael Schneider

There are no affiliations available

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