Abstract
Everyone knows that, online, our competition is just one click away. The average user’s attention span is getting shorter quickly.1 It is easy then to come to the conclusion that even though the typical user of your website may be slightly more engaged, you should make sure that the website has an impact and that the brand experience is translated to the Web correctly.
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© 2011 Antony Kennedy and Inayaili de León
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Kennedy, A., de León, I. (2011). Brand Implementation. In: Pro CSS for High Traffic Websites. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3289-6_5
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DOI: https://doi.org/10.1007/978-1-4302-3289-6_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3288-9
Online ISBN: 978-1-4302-3289-6
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