It felt like false advertising when, at the end of last century, cellular phone companies began to promote Internet access as a feature of their devices. As customers quickly learned when they tried to get online, their phones could only access web pages written in Wireless Markup Language (WML), and not the traditional HyperText Markup Language (HTML) used by the vast majority of the web sites. Very few sites could afford to build and maintain code in two separate languages—HTML for desktop and WML for mobile phones—and, as a result, web browsing on mobile phones never took off.
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