This chapter will discuss how to build native applications for BlackBerry smartphones. The BlackBerry is a product of Research in Motion (RIM), a public company based in Waterloo, Ontario. Founded in 1984, RIM released its first BlackBerry smartphone in 2002. Optimized for push email and with an easy-to-use QWERTY keyboard, the BlackBerry became the “gold standard” in smartphones for business professionals and executives in the US and Europe. The BlackBerry has the second largest market share of smartphones in the US. The platform has recently lost some buzz over the success of the iPhone and Android offerings. RIM has been criticized recently for being slow to introduce color screens and touch interfaces to its devices although this has been addressed with the release of its most current devices. The BlackBerry has a very large relative market share in the enterprise, particularly in the US, and must be taken into account when developing any enterprise application.
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