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Exploring New Business Models with In-App Purchase and Affiliate Programs

Abstract

In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iPhone apps opens up a brand new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as new features or additional game levels—all within your app.

Keywords

Business Model Remote Server Transaction Status Purchase Item Affiliate Program 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Dave Wooldridge with Michael Schneider 2010

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