Your iPhone App Is Your Most Powerful Marketing Tool


Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app’s design is a critical component to success. In this chapter, I’ll reveal some useful tips for prototyping, creating eye-catching app icons, designing intuitive user interfaces, and turning your app into a social marketing powerhouse.


License Term Interface Builder Icon Design Navigation Controller Stroke Outline 
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Copyright information

© Dave Wooldridge with Michael Schneider 2010

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