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Your iPhone App Is Your Most Powerful Marketing Tool

Abstract

Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app’s design is a critical component to success. In this chapter, I’ll reveal some useful tips for prototyping, creating eye-catching app icons, designing intuitive user interfaces, and turning your app into a social marketing powerhouse.

Keywords

License Term Interface Builder Icon Design Navigation Controller Stroke Outline 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Dave Wooldridge with Michael Schneider 2010

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