Search Engine Optimization and Accessibility

Abstract

In this chapter, we’ll look at the concepts behind search engine optimization and how they apply to a content management system. We will touch on some usability concepts that will make your site more accessible to disabled users. We’ll also discuss ways to facilitate your users arriving at URLs that are memorable, friendly, and easily shared; this concept is as useful to a search engine as it is to a human user. Although we’ll discuss the broader concepts of SEO first, we will spend the majority of our time developing a system for handling friendlier URLs, because this requires a greater amount of specific coding to implement.

“Google only loves you when everyone else loves you first.“ -Wendy Piersall