• Chris Parrish
  • Brad Ellis


The idea for our application Postage was born at Apple’s Worldwide Developer Conference in the early summer of 2008. The iPhone SDK had just become available, and our small crew of four longtime Mac developers was anxious to find an application with which to begin exploring this exciting new mobile platform. One colleague, Jeff, was using his iPhone to take pictures of San Francisco, where we had traveled for the conference, when he hit on the idea for a virtual postcard application. Jeff wanted to be able use the images he was capturing while on the road in a custom postcard that he could send digitally to his family back home. Ten months later, Postage for the iPhone (see Figure 7-1) finally saw its introduction on the App Store.
Figure 7-1

Our application, Postage


Mental Model Table View Navigation Button Interface Builder Navigation Step 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© David Barnard, Joachim Bondo, Dan Burcaw, David Kaneda, Craig Kemper, Tim Novikoff, Chris Parrish, Brad Ellis, Keith Peters, Jürgen Siebert, Eddie Wilson 2009

Authors and Affiliations

  • Chris Parrish
  • Brad Ellis

There are no affiliations available

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