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Abstract

Throughout previous chapters of this book, we have discussed the appropriate steps to go through as you plan and execute your BI initiative, as well as the technologies available via the Microsoft platform. In this chapter, we will provide three examples of how the Microsoft BI platform has been leveraged within different organizations. The examples explore reporting in an online or a cloud environment; complex, multirole sales and marketing reporting; and detailed web analytics. Specifically, we will outline the challenges each organization was experiencing, the solution that was implemented, and the results that the clients achieved. These solutions were implemented by our consulting firm, Madrona Solutions Group, for our clients, and examples of the deliverables and code will be provided, where possible while still maintaining confidentiality of the organization involved.

Keywords

Sales Manager Marketing Campaign Business Application Sales Team Display Advertisement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Brian Paulen and Jeff Finken 2009

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