Most organizations’ existing business applications deliver the capacity to store a wealth of valuable data. The challenge is that this data loses its value when it is not readily available to information workers and business executives in the right format on demand. Far too often, sales managers don’t have visibility into their pipeline, and they can’t make clear decisions about discounting, hiring, and resource allocation. Equally challenging are the situations when finance professionals can’t effectively break down revenue and costs by product line and geography. Yet, with client after client, we encounter situations where significant time and effort have been spent designing and deploying business applications without putting any investment into the reporting. The result is that executives have little visibility into how their business is performing, and information workers and IT professionals spend exorbitant amounts of time manually pulling reports that become outdated almost as soon as they are delivered.


Customer Relationship Management Business Intelligence Business Application Sales Representative Information Worker 
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© Brian Paulen and Jeff Finken 2009

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