The Green Devil Control Systems Business Case


This chapter will explain, in detail, a technology company business case that we will use as the basis for creating the models within this book. Green Devil Control Systems (our Company) and its products and services are fictional but are representative of early-stage technology enterprises striving to get to market today. The business case presented is designed to provide a framework in which we can review, discuss, and analyze many of the issues and challenges that face early-stage companies. In each chapter, we will review and present those parts of the business case that are relevant to the subject matter being discussed. This chapter presents a top-level overview of the Company business case, and we will discuss the following:
  • Qualifications of the founders

  • Formulation of the idea

  • The feasibility study

  • The concept of designing a company

  • Formulation of planning assumptions

  • Getting started


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Copyright information

© Tom Y. Sawyer 2009

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