Joe Kraus

Cofounder, Excite

Abstract

Joe Kraus started Excite (originally called Architext) in 1993 with five Stanford classmates. Though they began by developing technology for information search and retrieval, their decision to go into web search ultimately made their site the fourth most popular site on the Web in the late 1990s.

Keywords

Marketing Archie 

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Copyright information

© Jessica Livingston 2008

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