Joshua Schachter started the collaborative bookmarking site del.icio.us in 2003. As often happens with startups, del.icio.us began as something Schachter built for himself. He needed a way of organizing his collection of 20,000 bookmarks, and he hit on the idea of “tagging” them with brief text phrases to help him find links later. He put del.icio.us on a server and opened it up to other people, and it began to spread by word of mouth.
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