Web 2.0: Using Ajax and Social Software

Abstract

The Internet has already gone through a boom and bust cycle. Some would argue that we’re now seeing an upswing once again (which will be followed by an inevitable crash). The late 1990s saw the first bottoming out of the Internet industry. Funding for really neat and innovative services (but unfortunately not-so-profitable services) dried up, and a good number of companies went out of business. After that, it took some time for investors to regain confidence in web-based businesses, and by about 2004, investors started looking at “dot-coms” once again.

Keywords

Marketing Arena Editing Stake Harness 

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Copyright information

© Jonathan Lane, Meitar Moscovitz, Joseph R. Lewis 2008

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