Positioning Puzzlers: MicroPro and Microsoft
In the 1970s, fortunes were once again to be found on the West Coast of the United States, though instead of gold, the new wealth was hacked out of silicon and on computer terminals. As had occurred in the 1840s, hordes of young people from the East Coast headed west seeking fame and fortune and an IPO. One of these hardy pioneers was a fellow by the name of Seymour Rubinstein, a New York transplant who upon his arrival out west soon found work with one of the industry’s pioneers, IMSAI, a company building clones of the seminal Altair system. Rubinstein served as the company’s marketing director but soon decided the real gold lay in selling software and left to found his own company, MicroPro.
KeywordsSoftware Company Word Processor Instal Base Ship Date Position Conflict
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