Abstract
The complete title of In Search of Stupidity includes the phrase “High-Tech Marketing Disasters,” and from these words you might conclude that it’s a firm’s marketers who usually bear the chief responsibility for major corporate catastrophes. This isn’t true. To be worthy of mention in this book, it took the combined efforts of personnel in upper management, development, sales, and marketing, all fiercely dedicated to ignoring common sense, the blatantly obvious, and the lessons of the past. Major failure doesn’t just happen: To achieve it, everyone must pull together as a team.
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© 2003 Merrill R. Chapman
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Chapman, M.R. (2003). Afterword: Stupid Development Tricks. In: In Search of Stupidity. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-0813-6_12
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DOI: https://doi.org/10.1007/978-1-4302-0813-6_12
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-5216-0
Online ISBN: 978-1-4302-0813-6
eBook Packages: Springer Book Archive