Strategy Letter III: Let Me Go Back!

  • Joel Spolsky


When you’re trying to get people to switch from a competitor to your product, you need to understand barriers to entry, and you need to understand them a lot better than you think, or people won’t switch, and you’ll be waiting tables.


Credit Card Company Runtime Version Strategy Letter Excel User Barrier Solution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Joel Spolsky 2004

Authors and Affiliations

  • Joel Spolsky

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