Databases store data, but they are truly effective as a business tool when used to support business decisions. These decisions may be strategic (should a firm expand into new territories?), tactical (what pricing strategy is best?), or operational (which customer do I call on and what discount should be offered?). However, all of these decisions require the right data, at the right time, in the right format. We call the process of preparing, delivering, and interpreting this data business intelligence (BI).
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