Anyone who has spent more than an hour in Marketing 101 knows that customer retention is far less expensive than customer acquisition. Over time, the cost of maintaining profitable relationships with an existing customer base is far less than the buckets of dollars poured into the marketing cannon aimed at reining in new customers. In fact, the difference runs anywhere from three to ten times, depending on the study you read.
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- Lotus Note
- Rich Site Summary
- Marketing Solution
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© 2007 Kevin Potts
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(2007). Outbound Marketing. In: Web Design and Marketing Solutions for Business Websites. Apress. https://doi.org/10.1007/978-1-4302-0262-2_14
Publisher Name: Apress
Print ISBN: 978-1-59059-839-9
Online ISBN: 978-1-4302-0262-2
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