Abstract

In the awkward growing stages of the Internet, many companies naively contracted designers to move their printed brochures online, expecting waves of business from an online populace that was just learning how a browser’s Back button worked. But after a year or two, when business only trickled in and few companies saw any return on investment, it was apparent that simply broadcasting a glorified business card did not convince prospects to do business with you.

Keywords

Marketing Fishing Folk Ruby Zine 

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Copyright information

© Kevin Potts 2007

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