In this chapter, I’ll cover the topic of personalization. I’ll begin with an introduction, examine personalization and the “long tail,” and review some sites that do personalization well today. I’ll also discuss how the claims on an information card could allow you to do personalization beginning with a consumer’s first visit and continuing throughout the life cycle.


Postal Code Retail Store Grocery Shopping Shelf Space Information Card 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Marc Mercuri 2007

Personalised recommendations