My first interaction with a sales guy happened while I was at Spyglass. The company had several sales guys, and they were truly outstanding. I learned a lot from them. Many developers resent sales guys and see them as little more than leeches, but the fact is that they play an important role in our industry.
Nonetheless, every small ISV should ask themselves whether they really need a sales guy on staff at all. It is a legitimate choice not to have one.
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