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This article on competition is the second in my three-chapter mini-series on the fundamentals of marketing. At this point, some pedantic quibbling geek is going to look at the article dates and notice that I actually wrote this chapter before the previous one. Get over it.

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© 2006 Eric Sink

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(2006). Choose Your Competition. In: Eric Sink on the Business of Software. Apress. https://doi.org/10.1007/978-1-4302-0143-4_16

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