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Print is Dead pp 101-114 | Cite as

On demand everything

  • Jeff Gomez
Chapter
Part of the Macmillan Science book series

Abstract

Until very recently, television networks scheduled shows on a specific night of the week at a certain time of day, and it was then up to the viewers to be sitting in front of their television sets at that time or else they’d miss the show. For decades now networks have worked like this, with network executives spending days and nights in large conference rooms sweating and debating over the various lineups for the upcoming season, the names of shows on little bits of plastic shuffled around the days of the week like checkers on a checker board. What should they put on Mondays at 9:00 p.m.? Or Saturdays at 10:00 p.m.? What’s the competition putting on at the same time? They’re hoping to hit gold with not just one show at one time, but to corner the market on an entire time-slot and, if possible, an entire night.

Keywords

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Notes

  1. Johnnie L Roberts (2006) Why prime time’s now your time. Newsweek, 30 October.Google Scholar
  2. Jeff Jarvis (2006) Opinion. The Guardian, 2 October.Google Scholar
  3. Don Tapscott (1998) Growing Up Digital: The Rise of the Net Generation. McGraw-Hill, New York.Google Scholar
  4. Sean Smith (2006) When the ‘bubble’ bursts. Newsweek, 23 January.Google Scholar
  5. Paul J. Gough (2006) Spielberg calls for responsible TV. The Hollywood Reporter. 20 November.Google Scholar
  6. Xeni Jardin (2005) Thinking outside the box office. Wired, December.Google Scholar
  7. Thomas H. Davenport and John C. Beck (2001) The Attention Economy: Understanding the New Currency of Business. Harvard Business School Press, Harvard, MA.Google Scholar
  8. Ira Boudway (2007) The media diaries. New York Magazine, 15 January.Google Scholar
  9. Jason Epstein (2006) Books@Google. The New York Review of Books, 19 October.Google Scholar

Copyright information

© Jeff Gomez 2008

Authors and Affiliations

  • Jeff Gomez

There are no affiliations available

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