On demand everything
Until very recently, television networks scheduled shows on a specific night of the week at a certain time of day, and it was then up to the viewers to be sitting in front of their television sets at that time or else they’d miss the show. For decades now networks have worked like this, with network executives spending days and nights in large conference rooms sweating and debating over the various lineups for the upcoming season, the names of shows on little bits of plastic shuffled around the days of the week like checkers on a checker board. What should they put on Mondays at 9:00 p.m.? Or Saturdays at 10:00 p.m.? What’s the competition putting on at the same time? They’re hoping to hit gold with not just one show at one time, but to corner the market on an entire time-slot and, if possible, an entire night.
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