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Public Health and Society pp 100–115Cite as

Promoting Public Health: Media Constructions and Social Images of Health in a Post-modern Society

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Abstract

The key points discussed in this chapter include:

  • mass media approaches to health education as part of a strategy to improve the public’s health

  • the need for professionals involved in public health work to note the power of media constructions of health and the way in which public perceptions of health are influenced by the media

  • the lessons to be learnt from an analysis of previous health education campaigns.

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Authors
  1. Martin King
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© 2003 Martin King

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King, M. (2003). Promoting Public Health: Media Constructions and Social Images of Health in a Post-modern Society. In: Public Health and Society. Palgrave, London. https://doi.org/10.1007/978-1-4039-3744-5_6

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