Value Based Organisations: the Value Chain Approach

  • David Walters
Chapter

Abstract

The student will be able to:
  • differentiate between alternative perspectives of value — the customer and the organisational views;

  • discuss the importance of value-in-use as a concept for effective planning;

  • understand the development of value chain theory and its application to strategic analysis.

Keywords

Migration Income Marketing Harness Monopoly 

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References

  1. Abell, D. F. (1980), Defining the Business: The Starting Point of Strategic Planning, Prentice-Hall, Englewood Cliffs.Google Scholar
  2. Ansoff, I. G. (1968), Corporate Strategy, McGraw Hill, New York.Google Scholar
  3. Bucklin, L. P. (1966), A Theory of Distribution Channel Structure, University of California, Berkeley.Google Scholar
  4. Burt, M., J. Harvey, R. Guthrie, A. Voyle, R. Islam and N. Tait (2000), (untitled), Financial Times, 26/27 February.Google Scholar
  5. Day, G. (1990), Market Driven Strategy, Free Press, New York.Google Scholar
  6. Slywotsky, A. J. (1996), Valve Migration, Free Press, New York.Google Scholar
  7. Tapscott, D. and Caston, A. (1993), Paradigm Shift, McGraw Hill, New York.Google Scholar
  8. Webster, F. (1994). Market Driven Management, Wiley, New York.Google Scholar

Copyright information

© David Walters 2002

Authors and Affiliations

  • David Walters

There are no affiliations available

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