Abstract
The student will be able to:
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understand the current view of the value concept and its implications for strategy decisions;
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research customer value issues using the value-in-use approach;
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explain the business concept of differentiation and cost management using customer value perception analysis.
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© 2002 David Walters
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Walters, D. (2002). Value as a Business Concept. In: Operations Strategy. Palgrave, London. https://doi.org/10.1007/978-1-4039-1446-0_3
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DOI: https://doi.org/10.1007/978-1-4039-1446-0_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-96112-4
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