Introduction–Pushing Social Responsibilities: The Educationalization of Social Problems
One does not have to look hard to find examples of the educationalization of social problems. Glancing through newspapers gives ample choice of what could come under this heading. For example, in February 2008 a local newspaper reports1 that a number of companies in and around the port of Zeebrugge are facing staff shortages. To tackle this problem they are trying to convince young graduates to apply for jobs in this sector. However, as the newspaper points out, generally students are not terribly attracted to courses that focus on shipping and logistics – such courses are held in low esteem. Moreover, although the notion that such courses represent a typically male world unconducive to female candidates no longer holds, few women attend them. Consequently, the regional social–economic committee of Bruges decided some time ago to respond to this need in order to change the image that children and young people have of working at the harbour.
KeywordsEurope Shipping Marketing Hull Lution
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