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A Strategy for Business Education in a Changing World

A Theoretical and Empirical Analysis of Key Strategic Decisions in 25 Business Schools
  • Herman den Bosch
Chapter
Part of the Advances in Business Education and Training book series (ABET, volume 1)

Abstract

Business schools have to go through radical changes in order to educate competent leaders in a complex and dynamic world. This article argues six strategic choices that business schools might con-sider. These choices imply (1) dedicated degree programs for different target groups; (2) integrated knowledge of the economic, social and biophysical context of business processes; (3) anchoring of education in the future societal context where students will be employed; (4) focus at the development of creative, emphatic and analytical faculties within managers; (5) development of intercultural compe-tence and (6) contribution to community development by means of life long learning.

The implementation of each of these choices may take place at several levels. This article investigates the level of the choices made within 25 business schools. In all cases, schools foresee higher levels of implementation in the near future due to approved innovation plans. This applies most for decisions with regard to the content of the curriculum (dedicated programs, integrated knowledge, integration theory and practice) and less to the societal role of the school (personality of managers, intercultural competence and contribution to lifelong learning).

Key Words

Business education strategy decision-making policy 

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Copyright information

© Springer Science+Business Media B.V. 2008

Authors and Affiliations

  • Herman den Bosch
    • 1
  1. 1.Open Universiteit NederlandHeerlenThe Netherlands

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