Nature-Based Tourism

Tourism is the largest industry in the world according to figures on employment and expenditures. Over 800 million people, the equivalent of roughly 12% of the world's population, travel internationally each year — with many more travelling within their countries of residence. Airlines, the hotel and restaurant business, and outdoor equipment manufacturers and vendors are among the supplier industries that are highly dependent on a successful tourism sector. Tourism furthermore relies on and provides income to national infrastructures such as airports, rail systems, road networks, electric power systems, agricultural production, and water supply systems. On a more personal dimension, travelling provides individuals with the opportunity to escape temporarily from the humdrum of every-day life, to experience the novel or unknown and, possibly, to make a long-time ‘dream come true’. ‘Discovering the world’ arguably figures amongst the top life goals for many people in developed countries. Consequently, the tourism sector as a whole seems to be fairly resilient to disruptions from economic downturns, political crises, extreme weather events, or even natural disasters (UNWTO press release of 24 January 2006).

The fastest growing element of tourism is ‘nature-based’ tourism, often involving excursions to national parks and wilderness areas, to developing countries where a large portion of the world's biodiversity is concentrated (Olson et al. 2001: 936; WWF 2001; Christ et al. 2003: 5). It may also include an ‘adventure tourism’ element that may carry physical risks. More and more people are living an urban life and the amenities and conveniences that come with globalisation increasingly lead to a near complete disconnect from nature: the living creatures behind the neat slices of fish and meat that we consume or behind the clothes that keep us warm are no longer visible to us; the seasonality of fruit and vegetables virtually has ceased to exist; and the furniture in our homes is impossible to picture as the trees from which it came. Yet at the same time we may have more intimate insight into the mystery of a giant sequoia, the hibernating habits of a grizzly bear or the hatching behaviour of a hummingbird than our rural ancestors could ever hope to have had - insights that are brought to us in breathtaking close-up pictures via the many media channels that cater daily to our information needs. For many people, ‘getting back in touch with nature’ thus provides the ultimately different holiday experience. Indeed, from snow-covered mountains to earth-coloured savannas teeming with exotic wildlife, lush rain forests, vast desert landscapes and pristine coastal strips offering spectacular bird and marine life, the opportunities for immersing oneself in nature seem countless.