Business schools provide an interesting context for studies from cultural perspectives. Both outsiders and insiders to these universities maintain distinctive stereotypes that are supposed to describe business students' and teachers' orientations and values. This chapter looks back and reflects on a narrative study on businessschool culture (Leppälä and Päiviö 2001). In the end, the study in question became an intervention into the local culture of a business school.2 My account of the project will present an example of how university studying, and more particularly, business studying, can be approached both culturally and in the spirit of participative research.
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Päiviö, H. (2008). The Moral Order of Business Studying. In: Välimaa, J., Ylijoki, OH. (eds) Cultural Perspectives on Higher Education. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-6604-7_5
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