Abstract
Based on a literature review of E-Marketing mix and Internet consumers’ decision-making styles, we develop an ontology for e-marketing mix that is mapped with Internet Consumers’ decision-making styles. This ontology defines the concepts for the relationships between the E-Marketing mix model and the psychological factors of Internet consumers. Based on the understanding of Internet consumers’ decision-making styles, businesses can make use of their corresponding e-marketing mix to match with individual Internet consumers’ decision-making styles in order to attract more targeted Internet consumers. As a result, it can generate profitable and sustainable revenue streams.
Keywords
- Psychological Factor
- Class Comp
- Ontology Development
- Execution Engine
- Marketing Tool
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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References
Sam K. M. & Chatwin C. R., “Multi-product Generalizability of a Scale for Profiling International Internet Consumers’ Decision Making styles in E-Commerce,” The Conference on Information Management in Modern Enterprise Proceedings, p.132-138, 2005
Sam K. M. & Chatwin C. R., “The Mapping Between Business E-Marketing Mix And Internet Consumers’ Decision-Making Styles In E-Commerce,” The Fifth International Conference on Electronic Business, 2005
Natalya F. Noy and Deborah L. McGuinness, Ontology Development 101: A Guide to Creating Your First Ontology
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© 2007 Springer
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Sam, K.M., Lei, P., Chatwin., C.R. (2007). Ontology Development for E-Marketing Mix Model Mapping with Internet Consumers’ Decision-Making Styles. In: Sobh, T. (eds) Innovations and Advanced Techniques in Computer and Information Sciences and Engineering. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-6268-1_50
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DOI: https://doi.org/10.1007/978-1-4020-6268-1_50
Publisher Name: Springer, Dordrecht
Print ISBN: 978-1-4020-6267-4
Online ISBN: 978-1-4020-6268-1
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