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Marketing of technological products

Theory and Methods
  • Nicole van Kesteren
  • Ree M. Meertens

Keywords

Technological Product Purchase Decision Habit Formation High Involvement Consumer Involvement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer 2006

Authors and Affiliations

  • Nicole van Kesteren
    • 1
  • Ree M. Meertens
    • 2
  1. 1.Department of PsychologyMaastricht UniversityThe Netherlands
  2. 2.Department of Health Education and PromotionMaastricht UniversityThe Netherlands

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