Environmental Communication

  • Wolfgang Wimmer
  • Rainer Züst
  • Kun-Mo Lee
Part of the Alliance for Global Sustainability Bookseries book series (AGSB, volume 6)

Abstract

The ultimate goal of ECODESIGN is to improve a product’s environmental performance. However, communicating the environmental performance of the improved products (eco-products) to the market is equally important as ECODESIGN itself.

Keywords

Methane Toxicity Europe Marketing Boiling 

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Copyright information

© Springer Science+Business Media Dordrecht 2004

Authors and Affiliations

  • Wolfgang Wimmer
    • 1
  • Rainer Züst
    • 2
  • Kun-Mo Lee
    • 3
  1. 1.Technische Universität WienViennaAustria
  2. 2.ETH ZürichSeegräbenSwitzerland
  3. 3.Ajou UniversitySuwonSouth Korea

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