U.S. Call Centers: The Undiscovered Country
The phrase “the death of distance” provokes in the minds of many the idea that electronically mediated commerce has overcome the bounds and limits of geography that have traditionally constrained business. This essay argues that these notions are incorrect, and that, in fact, geography is as relevant as ever. It demonstrates the importance of geographical concepts by examining an information technology-dependent industry, the U.S. call center industry.
KeywordsMarket Orientation Call Center Labor Demand Corporate Executive Geographical Concept
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