Abstract
This article attempts to set forth the various ways in which participation in philanthropic activity influences the career of the businessman. It is the contention of this study that philanthropy, most particularly the organization of financial campaigns, is a substantial activity of the successful businessman. Moreover, such activity not only facilitates business careers in ways well recognized by the fraternity of successful businessmen, but also enters as a substantial ingredient in the public relations programmes of modern corporations.1
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Notes
Aileen D. Ross, “Organized Philanthropy in an Urban Community”, Canadian Journal of Economics and Political Science, XVIII (November 1952), pp. 482–85.
Aileen D. Ross, “Social Control in Philanthropy”, American Journal of Sociology, LVIII (March 1953), p. 451.
Norman Miller, “The Jewish Leadership of Lakeport” in Alvin W. Gouldner (ed.), Studies in Leadership (New York: Harper and Brothers, 1950), p. 213: “Functionally the [campaign] Organization serves for the prestige-candidate as a stage from which he can make a regular and conspicuous show of his efforts.”
Everett C. Hughes, “The Institutional Office and the Person”, American Journal of Sociology, XLIII (November 1937), p. 411: “The interlocking of the directorships of educational, charitable and other philanthropic agencies is due … to the very fact that they are philanthropic. Philanthropy, as we know it, implies economic success; it comes late in a career. It may come only in the second generation of success. But when it does come, it is quite as much a matter of assuming certain prerogatives and responsibilities in the control of philanthropic institutions as of giving money. The prerogatives and responsibilities form part of the successful man’s conception of himself, and part of the world’s expectation of him.”
Everett C. Hughes, “The Institutional Office and the Person”, loc. cit., p. 411. Professor Hughes quotes a survey in New York City that showed that the governing boards of settlement houses in that city were made up of people with prestige in business and professional life. This pattern has also been traced in Warner’s studies of Yankee City; see W. L. Warner and P. S. Lunt, The Social Life of a Modern Community (New Haven: Yale University Press, 1941).
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© 1968 The Macmillan Company of Canada Limited
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Ross, A.D. (1968). Philanthropic Activity and the Business Career. In: Blishen, B.R., Jones, F.E., Naegele, K.D., Porter, J. (eds) Canadian Society. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-81601-9_26
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DOI: https://doi.org/10.1007/978-1-349-81601-9_26
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