It has been often mentioned that technologies shape our images of ourselves, but little has been made of how our selves shape technology. Once science overcame superstition, the explanatory narratives humans used to make sense of life processes mirrored the scientific narratives explaining nature. Holy fires and vital life forces gave way in the Enlightenment to complex narratives concerning mechanics, physics and biology. Industry operated on the basis of hydraulics, and science estimated that the human body operated as a machine, that various connections of pipes, tubes, motors, governors, made life possible. Genetics forms the foundation for the life sciences at present, and our computer technologies’ binary codes mimic DNA.
Unable to display preview. Download preview PDF.
- Bush, V. (1945) ‘As we may think’, Atlantic Monthly, 162(7): 33–40.Google Scholar
- Carey, J.W. (1989) Communication as Culture. Boston: Unwin-Hyman.Google Scholar
- Cowper, W. (1968) Verse and Letters. Cambridge, MA: Harvard University Press.Google Scholar
- Innis, H.A. (1964) The Bias of Communication. Toronto: University of Toronto Press.Google Scholar
- Innis, H.A. (1972) Empire and Communications. Toronto: University of Toronto Press.Google Scholar
- McLuhan, M. (1964) Understanding Media: The Extensions of Man. New York: McGraw-Hill.Google Scholar
- Mumford, L. (1934) Technics and Civilization. New York: Harcourt Brace.Google Scholar
- Negroponte, N. (1995) Being Digital. New York: Knopf.Google Scholar