Strategic Marketing in the Hospitality Sector
The hotel industry is becoming more international in nature, a process started in the late 1940s by American groups such as Hilton and InterContinental. Both groups were, in those days, tied to airlines by equity holdings; the location of foreign-owned hotels was therefore associated with the growth of air traffic. This process of internationalisation was in turn, largely geared to the needs of the American business traveller. At the same time international investment within the hotel industry was also growing rapidly.
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References and Further Reading
- Bollenbach, S. (1997) Keynote Speech. International Hotel Investment Conference, InterContinental Berlin, Germany.Google Scholar
- Jones, P. and Pizam, A. (1993) The International Hospitality Industry: Organisational and Operational Issues, Addison Wesley Longman: London.Google Scholar
- Knowles, T. (1996) Corporate Strategy for Hospitality, Addison Wesley Longman: London.Google Scholar
- Knowles, T. (1998) Hospitality Management: An Introduction, 2nd edn, Addison Wesley Longman: London.Google Scholar
- Pannell Kerr Forster (1998a) Middle East and Africa City Survey 1998, Pannell Kerr Forster Associates: London.Google Scholar
- Pannell Kerr Forster (1998b) Euro City Survey1998, Pannell Kerr Forster Associates: London.Google Scholar
- Teare, R. and Boer, A. (1991) Strategic Hospitality Management, Cassell: London.Google Scholar
- Teare, R. and Olsen, M. (1992) International Hospitality Management, Addison Wesley Longman: London.Google Scholar