Abstract
Tourism is a business which has become increasingly multi-national in structure and organisation over the past 30 years. An important element of this business in developed countries is the channel relationship between the providers of tourism services, wholesalers and retailers. For instance, the British tourism market, with its wide range of different types of interconnections between travel/tourism product suppliers (principals), tour operators and travel agents is a very good example of a market in which the distribution channels are well developed and diverse. Each type of channel organisational structure (including conventional, contractual, vertical, horizontal and hybrid distribution systems) operate in this market (Laws, 1997).
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References and Further Reading
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© 1999 François Vellas and Lionel Bécherel
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Knowles, T., Grabowski, P. (1999). Strategic Marketing in the Tour Operator Sector. In: Vellas, F., Bécherel, L. (eds) The International Marketing of Travel and Tourism. Palgrave, London. https://doi.org/10.1007/978-1-349-27486-4_10
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DOI: https://doi.org/10.1007/978-1-349-27486-4_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-71759-2
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