Abstract
The valuescape is an important concept in the new electronic marketplace. It will provide the basis for a new type of market in which customer needs, rather than production and transportation issues, are in focus when the market is structured. We call this new structure the ‘valuescape’ to stress that the key concept in this new paradigm is value, rather than geography as we are used to in the physical landscape (or market). This means also that closeness in the electronic market should be interpreted in terms of ‘closeness of values’ or ‘closeness to the customer in terms of value creation’ instead of in terms of geographical closeness.
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© 1998 Mats Larsson and David Lundberg
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Larsson, M., Lundberg, D. (1998). The Valuescape. In: The Transparent Market. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-27018-7_6
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DOI: https://doi.org/10.1007/978-1-349-27018-7_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-27020-0
Online ISBN: 978-1-349-27018-7
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