Strategy as a force field



A theme in German history is the Drang nach Osten, the pressure to the East, which was called into play from the time of the Teutonic knights to that of Adolf Hitler. Changing the phrase a little we would like to call attention in the field of academic endeavour to a Drang nach Ordnung, a compulsion to impose order. Academics, confronted with the mess and complexity of the real world seek to order it in the sense of establishing rules, positing patterns of cause and effect and proclaiming typologies (the classification of types).


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Atamer, T. (1996) ‘The Dynamics of International Competition in Europe: Top Managers Cognitions in Mixed Industries’, final report to the EU on contract CHRXCT 93–02–93.Google Scholar
  2. Bartlett, Christopher and Sumantra Ghoshal (1989) Managing Across Borders, London: Hutchinson Business Books.Google Scholar
  3. Doz, Yves (1988) Strategic Management in Multinational Companies, Oxford: Pergamon Press.Google Scholar
  4. Kobrin, Stephen (1991) ‘An Empirical Analysis of the Determinants of Global Integration, Strategic Management Journal, vol. 12, pp. 17–31.Google Scholar

Copyright information

© Peter Lawrence 1998

Authors and Affiliations

There are no affiliations available

Personalised recommendations