Advertisement

Brands pp 104-113 | Cite as

Brand Licensing

  • Raymond Perrier

Abstract

As we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.

Keywords

Trade Mark Royalty Rate Body Shop Polish Company Internal Licence 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Raymond Perrier 1998

Authors and Affiliations

  • Raymond Perrier
    • 1
  1. 1.InterbrandUK

Personalised recommendations