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The Diffusion and Consumption of Business Knowledge pp 164–181Cite as

Palgrave Macmillan

The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture?

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Abstract

Why does business knowledge look so heterogeneous? How is it produced and channelled? How do its processes of production, transmission and consumption relate to the legitimacy of the business field? What is the role of the popular media in these processes? These important questions were for many years explored only occasionally. Today, some of these aspects are at last the subject of scholarly meetings and publications as well as of businessmen’s and management gurus’ purposeful thinking.

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Authors
  1. Carmelo Mazza
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Editor information

Editors and Affiliations

  1. IESE, International Graduate School of Management, University of Navarra, Spain

    José Luis Alvarez (Associate Professor) (Associate Professor)

Copyright information

© 1998 Carmelo Mazza

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Mazza, C. (1998). The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture?. In: Alvarez, J.L. (eds) The Diffusion and Consumption of Business Knowledge. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-25899-4_7

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