Abstract
The local media were seen as an important mediator of alcohol-related knowledge, opinions and modes of thinking. For that reason the representatives of the local media were involved in the project intervention as much as possible. Local press-conferences were arranged as a part of each significant happening. All in all, 14 small conferences were arranged. Some individuals from each media channel became familiar to the project group. Media representatives were also involved in the study on key influentials (see Chapter 4).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Editor information
Editors and Affiliations
Copyright information
© 1997 Palgrave Macmillan, a division of Macmillan Publishers Limited
About this chapter
Cite this chapter
Holmila, M., Simpura, J. (1997). Outcome Evaluation. In: Holmila, M., Campling, J. (eds) Community Prevention of Alcohol Problems. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-25854-3_11
Download citation
DOI: https://doi.org/10.1007/978-1-349-25854-3_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-64840-7
Online ISBN: 978-1-349-25854-3
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)