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Outcome Evaluation

  • Marja Holmila
  • Jussi Simpura

Abstract

The local media were seen as an important mediator of alcohol-related knowledge, opinions and modes of thinking. For that reason the representatives of the local media were involved in the project intervention as much as possible. Local press-conferences were arranged as a part of each significant happening. All in all, 14 small conferences were arranged. Some individuals from each media channel became familiar to the project group. Media representatives were also involved in the study on key influentials (see Chapter 4).

Keywords

Adverse Health Effect Alcohol Problem Drinking Pattern Comparison Site Community Prevention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1997

Authors and Affiliations

  • Marja Holmila
  • Jussi Simpura

There are no affiliations available

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