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Marketing: What’s It All About?

  • John Cooper
  • Peter Lane
Chapter

Abstract

A traditional market square on market day is the natural beginning of the marketing process. Buyers meet sellers, and they trade. The best produce sells at good prices but poor produce is often left on the stall or has to be sold cheaply at the end of the day.

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Copyright information

© John Cooper and Peter Lane 1997

Authors and Affiliations

  • John Cooper
  • Peter Lane

There are no affiliations available

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