The average British voter is not an enthusiastic consumer of party political propaganda. Few people set their video so as not to miss a party political broadcast, scour the streets for party billboards, or rush to their letterbox when they hear it open and shut in the hope of finding the latest circular from a local candidate. And the rare individual who is an avid peruser of a party’s publicity material is probably a committed supporter and almost certainly not an all-important floating voter.
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