Some of the ways in which patterns of sound in language are created have been described in chapters 12, 13 and 14, ‘Rhyme, rhythm and sound’. You will find these patterns not only in verse and poetry, but also in everyday uses of language. They are exploited in advertising, for example, and in public speaking, perhaps especially in political oratory. If we focus on writing that is considered to be literary, we will often find patterning in the language of prose.
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